Stellar
branding & environment
Experiential Design, 2023
In Experiential Design, i developed a brand of my choosing and was assigned to create an event space for the brand. The deliverables included a brand guide/event guide, banners, kiosks, and an event space, on top of establishing a brand. For this project, I chose to develop a skincare brand titled, "Stellar". From this, I created a fake brand, taking into consideration product, audience, color, environment, and brand name among other concerns to fully immerse myself into the concept.
The name "Stellar" falls in line with the trends of the younger generation while maintaining a sleek look. The focal part of stellar being it's star motif brings a cool, outer space atmosphere to the brand, further represented in the soft and cool blues. Moreover, the star and name bring about a sparkle and cleanliness representative of the skincare. These aspects are carried out in the two versions of the event guides, banners, kiosks, and the event space itself. The event space is meant to be a pop-up where consumers can get a tester of new products, purchase products, learn about the brand, and take photos with the aesthetic backdrop. The images for the products and mockups were found on Unsplash.
