I was challenged with developing a cultural food brand with 3 varieties of packaging while keeping in mind fair trade. The Ma Joie Brand is a confiture brand producing samplers of various fruit jams. The jams are separated into three sets based on their best pairing, with: yogurt, cheese, and pastries. Each sampler is crafted with the audience’s taste buds and fair trade in mind. Their jams are ethically sourced and organically grown from family owned fruit farms in France to produce the best quality jams while keeping the audience’s concerns in mind.