Come Find Us
promotional
Design Studio, 2023
The SDSU School of Art and Design requested the Design Studio class to develop multiple solutions to promote their Open Studios event in the Spring. The concept for this design was to utilize the School of Art and Design’s key architectural features in a playful manner to mimic the confusing nature of the building for newcomers. To properly convey the confusion of navigating the school, I took and collaged together photos to create playful distortions of space that are still recognizable as the School of Art and Design’s architecture.
Furthermore, the tagline “come find us” plays off of the concept, teasing and tempting the audience to figure out the puzzling building and to see what it has in store for them. A geometric sans serif, Eurostile, was chosen to not detract from the photo heavy composition. However to retain the audience’s attention and create visual interest, various blending modes were used with the text while still maintaining legibility. The various blending modes worked well with the design due to the limited color palette which utilizes a monochromatic teal gradient map in reference to the school’s use of the same color palette.
